Meet the Women Behind HerStory
We are a collective of creative, driven, fearless and inspiring leaders who believe in the meaning of community. Each HerStory founder has a different beginning, mission and purpose. Our goal is to share each story and the impact these brands are making in communities around the world. As a network, we are always stronger together. #DiscoverHerStory
Brittany Underwood
Akola
Rahama Wright
Shea Yeleen
Maggie Smith
Mignonne Gavigan
Claire Ellis
Malibu Apothecary
Margot Poston
Unfold Collection & Margot Ferree Jewelry
Ashley & Sarah
Collins + Conley
Catherine Nieuwoudt
Rozuri
Catherine Lowe
LoweCo
Jenn Hill
ZenJenn
Melissa Manning
Melissa Joy Manning
Gisa Marsicovetere Heinz
Folklore Las Niñas
Whitney Rowell
Miracle Milkookies
Brittani Rettig Wold
Grit Fitness
Sarah & Natalie Knowlton
We The Birds
Sterling McDavid
The Starling Project
Donna Letier
Gardenuity
Christina Bryant
St. Frank
Shae Jones
Olivia J
Juli Dewar, Rachel Dougherty & Abby Goyne
3 Marthas
Haley, Sarah, and Madison
Shut Your Mouth
THE HERSTORY MISSION
It all started over a FaceTime call...
during the unprecedented outbreak of COVID-19. Two preschoolers had just found out that their pre-k 4 class was cancelled for the indefinite future and they wanted to see each other. After losing interest over FaceTime, their moms Brittany Underwood (founder of Akola Jewelry) and Whitney Rowell (founder of Miracle Milkookies) took over. The conversation turned to the unsettling future of retail during this time. As female small business owners they brainstormed how they could work together to create a solution for small, female-founded businesses to make it through the crisis.Brittany immediately called her sister, Tinsley Merrill (Cofounder of PAIRR Experience) who had just pivoted her business from a live-event platform to a virtual platform to keep up with the abrupt change in consumer behavior. Tinsley understood the power of meaningful experiences and pitched that the best way to have consumers shop small was to connect them with small business owners on a deeper level, to experience their ‘story.’Bringing their diverse skillsets together, HerStory was born.
