Meet the Women Behind HerStory

We are a collective of creative, driven, fearless and inspiring leaders who believe in the meaning of community. Each HerStory founder has a different beginning, mission and purpose. Our goal is to share each story and the impact these brands are making in communities around the world. As a network, we are always stronger together. #DiscoverHerStory 

Brittany Underwood


Rahama Wright

Shea Yeleen

Maggie Smith

Mignonne Gavigan

Jamie O’Banion


Anna Rabinowicz

ANNA New York

Gresham Meek

Gresham Jewelry

Molly Dolan

Bubble & Bead

Isabel Andrade

Corazón Playero

Taylor Dean

Tart by Taylor

Claire Ellis

Malibu Apothecary

Margot Poston

Unfold Collection & Margot Ferree Jewelry

Ashley & Sarah

Collins + Conley

Catherine Nieuwoudt


Catherine Lowe


Jenn Hill


Lela Rose

Pearl By Lela Rose

Christina Lynch

Mi Golondrina

Susan Posnick

Susan Posnick Cosmetics

Lexi Bader

Stash Collection

Ann Jefferies & Renea Conser

JAG Effortless Style

Marissa Heyl


Jessica Hendricks Yee

The Brave Collection

Melissa Manning

Melissa Joy Manning

Gisa Marsicovetere Heinz

Folklore Las Niñas

Whitney Rowell

Miracle Milkookies

Brittani Rettig Wold

Grit Fitness

Sarah & Natalie Knowlton

We The Birds

Kelly Wynne

Kelly Wynne

Christina Greene McAllen

Christina Greene Jewelry

Taylor Turner 

Hazen & Co

Sterling McDavid

The Starling Project

Donna Letier


Christina Bryant

St. Frank

Shae Jones

Olivia J

Juli Dewar, Rachel Dougherty & Abby Goyne

3 Marthas

Haley, Sarah, and Madison

Shut Your Mouth

Sophia Demirtas

Fanm Mon

Alexa & Sophia Quirch

Krewe du Q

Kristin Bear

Kilo Brava

Yesa Garcia


Melody Murray

Joyn Bags

Rosie Mangiarotti


Jillian Diaz

Coco Cabana

Margaret Anne Nolen

Cartolina Nantucket


It all started over a FaceTime call...

during the unprecedented outbreak of COVID-19. Two preschoolers had just found out that their pre-k 4 class was cancelled for the indefinite future and they wanted to see each other. After losing interest over FaceTime, their moms Brittany Underwood (founder of Akola Jewelry) and Whitney Rowell (founder of Miracle Milkookies) took over. The conversation turned to the unsettling future of retail during this time. As female small business owners they brainstormed how they could work together to create a solution for small, female-founded businesses to make it through the crisis.Brittany immediately called her sister, Tinsley Merrill (Cofounder of PAIRR Experience) who had just pivoted her business from a live-event platform to a virtual platform to keep up with the abrupt change in consumer behavior. Tinsley understood the power of meaningful experiences and pitched that the best way to have consumers shop small was to connect them with small business owners on a deeper level, to experience their ‘story.’Bringing their diverse skillsets together, HerStory was born.