333 Houston St

Fort Worth, TX 76102

Introducing the HerStory Gallery, an exhibition of wearable art, designed by women around the globe. Experience intricately woven textiles, hand-embroidered accessories, block-printed designs and unique leather goods. The gallery offers a diverse range of luxury products that celebrate generations of craftsmanship and provides dignified employment for women. As you browse through the gallery, discover the stories behind each product. We believe a product should tell a story and a story can transform a community.

Our Mission

"

A product should tell a story and a story can transform a community."

-Tinsley Merrill Paul

HerStory is the first shoppable platform to showcase ethical, women-led brands from around the globe and share their stories. HerStory brands are committed to ensuring dignified employment for women to create a brighter future for next generation of leaders. Join the HerStory movement to empower and represent women who want to change the narrative of fashion. A product should tell a story and a story can transform a community.

BUILDING & CONNECTING COMMUNITIES

EMPOWERING THE NEXT GENERATION OF WOMEN LEADERS

SUSTAINABLE IMPACT + FAIR PAY = GROWTH

LUXURY THAT TELLS + TRANSFORMS HER STORY 

THE HERSTORY MISSION

We strive to build communities and connect like-minded women in order to empower the next generation of women leaders. We believe that growth is created through sustainable impact & fair pay. HerStory does this by offering luxury products that sells and transforms Her Story. 

Our Mission

"

A product should tell a story and a story can transform a community."

-Tinsley Merrill Paul

HerStory is the first shoppable platform to showcase ethical, women-led brands from around the globe and share their stories. HerStory brands are committed to ensuring dignified employment for women to create a brighter future for next generation of leaders. Join the HerStory movement to empower and represent women who want to change the narrative of fashion. A product should tell a story and a story can transform a community.

THE HERSTORY MISSION

We strive to build communities and connect like-minded women in order to empower the next generation of women leaders. We believe that growth is created through sustainable impact & fair pay. HerStory does this by offering luxury products that sells and transforms Her Story. 

THE HERSTORY MISSION

It all started over a FaceTime call...

during the unprecedented outbreak of COVID-19. Two preschoolers had just found out that their pre-k 4 class was cancelled for the indefinite future and they wanted to see each other. After losing interest over FaceTime, their moms Brittany Underwood (founder of Akola Jewelry) and Whitney Rowell (founder of Miracle Milkookies) took over. The conversation turned to the unsettling future of retail during this time. As female small business owners they brainstormed how they could work together to create a solution for small, female-founded businesses to make it through the crisis.Brittany immediately called her sister, Tinsley Merrill (Cofounder of PAIRR Experience) who had just pivoted her business from a live-event platform to a virtual platform to keep up with the abrupt change in consumer behavior. Tinsley understood the power of meaningful experiences and pitched that the best way to have consumers shop small was to connect them with small business owners on a deeper level, to experience their ‘story.’Bringing their diverse skillsets together, HerStory was born.