· By Tinsley Merrill
Support HerStory Mother’s Day Pop Up at Shops at Clearfork
BY COURTNEY DABNEY // 04.27.22 // PaperCity Fort Worth
Mother’s Day weekend is coming right up, and the Shops at Clearfork shopping development in Fort Worth is hosting a special three-day Mother’s Day Pop-Up event to celebrate. Friday and Saturday, May 6 and 7 from 11 am to 6 pm each day, and next Sunday, May 8 from 10:30 am to 3:30 pm, Support HerStory will showcase 10 fabulous, female-founded businesses to shower moms with gifts and memories.
Support HerStory was launched mid-pandemic to help women-led businesses connect directly with new customers and sell their products online when in-store shopping and other in-person events were essentially off-limits. For longer than anyone ever thought possible, online sales weren’t just trendy, they was almost the only way to make a sale.
It was a tough time for all small businesses for sure, but three women saw an opportunity to pivot to virtual platform to stay afloat.