Moe Shirt, Dawn by Maanesten

The founder of Maanesten, a Danish woman, began her career as a nurse but found her true passion in jewelry design. Inspired by nature, spirituality, and the cosmos, she started crafting jewelry as a hobby for loved ones. After a successful debut at Roskilde Festival, she and her husband opened their first store in their apartment in Frederiksberg.

Maanesten has since grown into an international brand with stores across Denmark, Norway, Sweden, Germany, and Switzerland. The company's jewelry celebrates spirituality, originality, and everyday magic, reflecting the founder's belief in jewelry as a meaningful form of self-expression. The brand's success story is one of passion evolving into a thriving business that stays true to its creative and spiritual roots.

Maanesten, meaning "moonstone" in Danish, was founded by Lotte Callesen in 2010. The brand draws inspiration from spirituality, nature, and the cosmos. Its collections feature organic shapes and colorful stones, designed to enhance inner energy.

Rooted in Copenhagen's innovative spirit, Maanesten has become an international brand known for unique design and sustainability. The jewelry is handcrafted in Jaipur, India, under ethical working conditions. The company emphasizes eco-friendly practices and LEED certification.

Maanesten aims to connect with its community, celebrating individuality and the human spirit. The brand welcomes all, regardless of gender or age, encouraging personal expression through high-quality, meaningful jewelry.