We are proud to announce that HerStory is the exclusive retail partner of Akola, bringing you a collection that combines elevated style with lasting impact. At Akola, every piece of jewelry is more than just an accessory. It’s a story of strength. Akola, which means “she works”, creates job opportunities for over 200 women in Jinja, Uganda.
Get game day ready with pieces that show your spirit in style. From stadium-approved bags to standout accessories and the perfect cowboy boots, The Game Day Edit has everything you need for cheering on your team in fashion. Tailgate to touchdown, we’ve got you covered.
Shop our Fall Edit featuring transitional dresses and outerwear designed and handcrafted by women-led brands around the world. Ethically made with care, each piece combines style and sustainability, perfect for the season's changing weather.
The Kelly Dress is the definition of understated drama. Crafted from 100% recycled fabric with a subtle sheen, it flows effortlessly from a softly structured bodice into a sweeping A-line silhouette. The floral placement of Larsen McDowell watercolor florals trails along the seams and hem, creating movement and dimension with every step. Featuring delicate short sleeves, a keyhole neckline, and a fluid drape, it’s equal parts artful and effortless.
Larsen McDowell is a Brooklyn-based artist known for her expressive, intuitive work. Megan had the idea to bring Larsen’s paintings to life on a garment—and the rest is history. An idea that leapt from canvas to closet. This special collection features Larsen’s original artwork, thoughtfully placed on each piece. We finished the watercolor florals with glass beads to catch the light as you move. A true collaboration of wearable art and design.
Standard processing is 3-7 business days.
Made in India
Dry clean only
We all look better after a good steam...for best movement, steam before wearing.
founder
Megan Eddings Feely
Megan grew up as a tomboy-meets-girly-girl nicknamed "Eddy," carrying an inner fire that would later inspire her brand's name. Her fashion industry experience and entrepreneurial spirit led her on solo adventures through India, where she discovered her true calling as a designer. While building her dream business, she embraced another life-changing role as mother to Irish twins, proving that passion knows no bounds.
What started as a creative project designing wedding party dresses in India blossomed into a full-fledged sustainable fashion brand called Eddy. The company launched with a clear mission to partner with NGOs like Maati Centre, pledging 1% of net revenue to support women in isolated communities where they manufacture. From specialty boutiques to major retailers, Eddy's whimsical designs featuring handcrafted details and sustainable materials quickly captured the fashion world's attention.
Free worldwide shipping and returns - customs and duties taxes included
Customer service
We are available from monday to friday to answer your questions.
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Contact us
Need to contact us ? Just send us an e-mail at info@yourstore.com
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