We are proud to announce that HerStory is the exclusive retail partner of Akola, bringing you a collection that combines elevated style with lasting impact. At Akola, every piece of jewelry is more than just an accessory. It’s a story of strength. Akola, which means “she works”, creates job opportunities for over 200 women in Jinja, Uganda.
Get game day ready with pieces that show your spirit in style. From stadium-approved bags to standout accessories and the perfect cowboy boots, The Game Day Edit has everything you need for cheering on your team in fashion. Tailgate to touchdown, we’ve got you covered.
Shop our Fall Edit featuring transitional dresses and outerwear designed and handcrafted by women-led brands around the world. Ethically made with care, each piece combines style and sustainability, perfect for the season's changing weather.
Details: Designed and hand-cut locally. Embellished with fringe details
Available In: Black, Cream, Navy + Black, Silver
Discover bespoke natural cowhide leather collars, hand-cut with intricate fringe detailing for a unique and stylish touch. Crafted locally for a perfect fit, these custom collars are available in a variety of colors, allowing you to personalize your look with premium materials and expert craftsmanship. Perfect for those seeking quality, durability, and a personalized design
Standard processing is 3-7 business days
founder
McNeely Purcell
McNeely Curtis Purcell is the founder and head designer of the eponymous label she established in 2018. “Neely” holds undergraduate and graduate degrees and is a lifelong sports fan of her alma mater, the University of North Carolina at Chapel Hill. Neely is married with two daughters and resides in Charlotte, NC and Kiawah Island, SC.
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