Welcome to Simitri's world, where the whimsy of tassels and sparkle of sequin rule. When the National Institute of Fashion Technology graduate and Creative Director of her namesake brand, Gayatri Chopra, married Simran Kaur's brother, little did she expect to find a new business partner within the family. The sisters-in-law founded Simitri together on Simran's dining table in 2015. Over the years, Simitri's sparkling, handcrafted wearable pieces of art have shimmered at New York Fashion Week, the red carpet at the Emmy's and Grammys, recommended by tastemakers at Pop Sugar, Elle, People's Magazine, Harper's Bazaar, and most recently seen on the Gossip Girl reboot on HBO Max.
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