Meet the women

Simran & Gayatri


Welcome to Simitri's world, where the whimsy of tassels and sparkle of sequin rule. When the National Institute of Fashion Technology graduate and Creative Director of her namesake brand, Gayatri Chopra, married Simran Kaur's brother, little did she expect to find a new business partner within the family. The sisters-in-law founded Simitri together on Simran's dining table in 2015. Over the years, Simitri's sparkling, handcrafted wearable pieces of art have shimmered at New York Fashion Week, the red carpet at the Emmy's and Grammys, recommended by tastemakers at Pop Sugar, Elle, People's Magazine, Harper's Bazaar, and most recently seen on the Gossip Girl reboot on HBO Max.

The Origin

Our small business makes accessories that go big on style and indulgence because we spend our time and effort coming up with the most original designs, sourcing good quality material and thoughtfully handcrafting it into each bag. We are not blinded by sales targets, but are deeply focused on getting the most creative designs out there. It's simply awesome to be part of the Small Business Community around the world that values quality over quantity. Your continued support will let this growing eco-system of heritage artisans, skilled craftsmen and designers pursue their passion and reinvigorate traditional arts, making this world more equal, colorful and exciting.