Changing the Narrative.
HerStory is a destination for ethically made, handcrafted luxury products empowering women around the globe. Our highly curated collection of products uplift women-led brands and communities. When you purchase from a HerStory brand, you are joining a movement to empower and represent women who want to change the narrative of fashion. You are not wearing an item, you are sharing a story that makes an impact.
THE HERSTORY MOVEMENT
Building and Connecting Communities
HerStory partners with a network of 250+ brands and 300,000 artisans who design and manufacture one of a kind luxury goods.
the herstory movement
Unlock Stories Around The Globe
"Job creation and amplifying messaging isn’t enough. HerStory also provides a holistic approach to partnership and growth."
the vision
A Female Empowered Workforce
"The HerStory vision is to create a female empowered workforce that will be a strong contributor to economic development in communities around the world."
the effect
Champion the future generation of leaders through storytelling.
"Training brands in leadership, marketing, design, dropship, distribution, branding and financial literacy, HerStory wants small businesses to have the the skills to not only create wearable works of art, but also empower their entire business to have long-term self-reliance."
founder's letter
A note from the CEO
Inspired by the many women who have challenged me to find my purpose, passion and why - I am dedicated to share the stories of the many women-led small businesses that are making an impact through artisanal trade, conscious beauty, environmental efforts, micro-financing, vocational training and so much more. My hope is that we can all connect through the mission each of us have invested our lives into and share in resilence and passion through the art of design.
Tinsley’s recipe for success is simple:
Check in with yourself and ask, “is what I am doing today still my passion?” She believes one is only as good as what they are passionate about. If you can create a career for yourself where you wake up each morning fueled to work your hardest, you will never work a day in your life.."
- SMU Look
There are many ways to make a difference in the world, just one connection or piece of clothing can change a persons life forever.
Meet the Women
Tinsley Merrill Paul
FOUNDER & CEO
Brittany Merrill Underwood
CO-FOUNDER & ADVISOR