Frida Kahlo: Fashion as the Art of Being by Assouline

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Frida Kahlo: Fashion as the Art of Being by Assouline  


Frida Kahlo was not only an iconic artist, she was also a bold beauty and an avant-garde fashionista whose timeless sense of style continues to inspire and influence the worlds of fashion, media, and art today. Fashion is an optical effect that Frida knew how to employ with shrewd intelligence and artistic intention. Frida knew that life is theater, and fashion was her costume. Frida understood the importance of image and attitude, no matter who you are. The canvas was Frida’s mirror, and she was the painter, the model, and the painting—author, subject, medium, and object. Frida was her own best work of art.

Whether she was in Mexico City, New York, or Paris, Frida Kahlo’s unique multicultural aesthetic mélange created an exciting and matchless style that made her the center of attention wherever she went. The impact of Frida’s fashion fusion still generates an infectious attraction the world over. International fashion magazines feature editorials that clearly display Frida’s influence; fashion designers and models continue to channel her indomitable spirit; filmmakers, songwriters, and artists create new works that reflect her singular aesthetic. Fashion as the Art of Being is a vibrant tribute to Frida Kahlo’s bold character, style, and art, a fascinating journey reflecting the kaleidoscopic ways Frida’s unique story and personality have been interpreted and adapted as few others in our time.


  • 184 pages
  • 150 illustrations
  • English language
  • Released in March 2016
  • W 11.18 x L 13.97 x D 1.65 in
  • Hardcover in a Luxury Slipcase
  • ISBN: 9781614282631
  • 7.0 lbs.



Susana Martínez Vidal, the author of this book, is a fashion and lifestyle journalist based in Mexico City and Madrid, with more than twenty-five years of experience. She held prominent positions as the director of Elle Spain and Elle Decor España, and also founded and directed Ragazza magazine. It was through her role as director of Elle Spain that she found inspiration in Frida Kahlo, leading her to produce her first fashion editorial. Since then, Vidal has passionately explored Kahlo's profound influence in fashion, music, and culture. The pivotal moment came in 2012 when Vidal personally experienced the groundbreaking exhibition of Frida's clothing at La Casa Azul, which ignited her desire to write this very book, her first venture as an author.


The foreword for Frida Kahlo: Fashion as the Art of Being was written by fashion editor Lynn Yaeger. Lynn writes about fashion and other topics for Vogue, Travel & Leisure, Architectural Digest, WSJ magazine, and many other publications. She lives in downtown Manhattan, where she can be found haunting flea markets every weekend.