We are proud to announce that HerStory is the exclusive retail partner of Akola, bringing you a collection that combines elevated style with lasting impact. At Akola, every piece of jewelry is more than just an accessory. It’s a story of strength. Akola, which means “she works”, creates job opportunities for over 200 women in Jinja, Uganda.
Get game day ready with pieces that show your spirit in style. From stadium-approved bags to standout accessories and the perfect cowboy boots, The Game Day Edit has everything you need for cheering on your team in fashion. Tailgate to touchdown, we’ve got you covered.
Shop our Fall Edit featuring transitional dresses and outerwear designed and handcrafted by women-led brands around the world. Ethically made with care, each piece combines style and sustainability, perfect for the season's changing weather.
Fit: A gracefully draped dropped curve waist silhouette that combines relaxed elegance with a hint of structure. The center-front underwire lends subtle support, accentuating the off-the-shoulder design for a refined, modern appeal
Details: This midi dress features a full, voluminous skirt paired with a center back zipper enhanced by smocking for a secure yet comfortable fit
Available In: Black Victorian Floral
Meet the Sydney by Eddy, a dropped curve waist midi dress. This dress inspired by the fashions of the Victorian era, has a full volume skirt and off the shoulder sleeves. Printed in a bold floral with hand embroidery over top.
Standard processing is 3-7 business days.
Made in India
Dry clean only
We all look better after a good steam...for best movement, steam before wearing.
founder
Megan Eddings Feely
Megan grew up as a tomboy-meets-girly-girl nicknamed "Eddy," carrying an inner fire that would later inspire her brand's name. Her fashion industry experience and entrepreneurial spirit led her on solo adventures through India, where she discovered her true calling as a designer. While building her dream business, she embraced another life-changing role as mother to Irish twins, proving that passion knows no bounds.
What started as a creative project designing wedding party dresses in India blossomed into a full-fledged sustainable fashion brand called Eddy. The company launched with a clear mission to partner with NGOs like Maati Centre, pledging 1% of net revenue to support women in isolated communities where they manufacture. From specialty boutiques to major retailers, Eddy's whimsical designs featuring handcrafted details and sustainable materials quickly captured the fashion world's attention.
Free worldwide shipping and returns - customs and duties taxes included
Customer service
We are available from monday to friday to answer your questions.
Secure payment
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Contact us
Need to contact us ? Just send us an e-mail at info@yourstore.com
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