We are proud to announce that HerStory is the exclusive retail partner of Akola, bringing you a collection that combines elevated style with lasting impact. At Akola, every piece of jewelry is more than just an accessory. It’s a story of strength. Akola, which means “she works”, creates job opportunities for over 200 women in Jinja, Uganda.
Get game day ready with pieces that show your spirit in style. From stadium-approved bags to standout accessories and the perfect cowboy boots, The Game Day Edit has everything you need for cheering on your team in fashion. Tailgate to touchdown, we’ve got you covered.
Shop our Fall Edit featuring transitional dresses and outerwear designed and handcrafted by women-led brands around the world. Ethically made with care, each piece combines style and sustainability, perfect for the season's changing weather.
For your littlest lady with the biggest opinions. The kind who insists on choosing her own shoes, picks wildflowers for the table, and prefers her apple slices never touching the peanut butter. The Field Dress is stitched for barefoot afternoons, backyard tea parties, and being the boss of the lemonade stand.
Made from red and cream gingham cotton and finished with hand-crocheted flowers sewn just so. The bodice is smocked to stretch with her wiggles. The length? Just right, enough for a good twirl, but short enough to master the stairs without a tumble.
There’s a zipper in the back for easy changes, and pockets for treasures: rocks, hair ties, mysterious crumbs. It’s practical magic. The kind you’ll wish came in your size.
Standard processing is 3-7 business days.
Made in India
Dry clean only
We all look better after a good steam...for best movement, steam before wearing.
founder
Megan Eddings Feely
Megan grew up as a tomboy-meets-girly-girl nicknamed "Eddy," carrying an inner fire that would later inspire her brand's name. Her fashion industry experience and entrepreneurial spirit led her on solo adventures through India, where she discovered her true calling as a designer. While building her dream business, she embraced another life-changing role as mother to Irish twins, proving that passion knows no bounds.
What started as a creative project designing wedding party dresses in India blossomed into a full-fledged sustainable fashion brand called Eddy. The company launched with a clear mission to partner with NGOs like Maati Centre, pledging 1% of net revenue to support women in isolated communities where they manufacture. From specialty boutiques to major retailers, Eddy's whimsical designs featuring handcrafted details and sustainable materials quickly captured the fashion world's attention.
Free worldwide shipping and returns - customs and duties taxes included
Customer service
We are available from monday to friday to answer your questions.
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Contact us
Need to contact us ? Just send us an e-mail at info@yourstore.com
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