Lala Cinched Mini Dress by Hermoza

We wanted to bring you the swimwear of our dreams. Literally, after constantly joking about wearing our workout clothes to the pool (seriously), we decided to stop settling for less and started designing for the style and performance that fit our lives and our bodies. We turned to Hollywood's original icons — those who wanted complete coverage, highest quality and endless feminine style —for inspiration. we realized that while their joie de vivre can’t be explained, imitated or recreated, it can be inspired, ignited and harnessed in each one of us. After all, we’re born with that iconic spirit, this way of living that makes every detail, every minute, every connection a little more magical. It’s just that sometimes we forget who we are in today’s busy world. Enter Hermoza.

We discovered you can get everything you want in swimwear without the luxury price tag. We’re classic (not basic) meets luxury swimwear with maximum performance and no middleman. we design each piece with your fit, lifestyle + expectations at the center of our universe so you can stay at the center of yours. In other words, we obsess so you don’t have to. and let’s be real, icons don’t always wake up feeling like icons. (that’s why we made the suits.) Slip one on + let’s make every moment magic.