Introducing: Cousin the Label; The Rebranding of Krewe Du Q

Written by: Tinsley Merrill



Time to read 2 min


HerStory is excited to introduce the rebranding of Krewe du Q to Cousin The Label. This exciting development has brought about a fresh new look, new designs, and a renewed commitment to offering high-quality dresses and swimsuits that embody a sense of endless summer.

Cousin the Label | HerStory

Cousin The Label is a Miami-based brand that embodies the endless summer lifestyle. Their goal is to make packing for your next vacation as easy and relaxing as the vacation itself. From the Bahamas to Byron Bay, Cousin The Label wants to be there with you, bringing comfort and chic style into your day no matter where you go.

So why did Cousin The Label decide to rebrand from Krewe Du Q? They wanted to better align their brand with their vision and mission. Krewe Du Q was a fantastic brand, but it didn't fully capture the essence of what Cousin The Label was all about. By rebranding, Cousin The Label was able to create a more cohesive brand identity and provide a better customer experience.

Best Resort Styles

The new collection at Cousin The Label features a wide range of styles, from bold prints to classic solids, all designed with the customer in mind. The dresses are perfect for any occasion, from a day at the beach to a night out on the town. The swimsuits are both stylish and functional, with designs that flatter your figure and are comfortable from beach to brunch.

One of our favorites from the collection is the Caicos Dress, a 100% cotton piece that features adjustable straps and a stunning bodice that falls gracefully into a pleated full skirt. The Caicos Dress pairs perfectly with the Dominica Top and Martinique Bottom, a versatile bikini that you can wear under any of the Cousin dresses. This pairing is perfect for a beach day or elevated brunch with friends.

If you're looking for something more formal, the Paxos Dress is perfect. This stunning maxi dress will make you stand out at any event. We are obsessed with the soft line fabric and elegant design that makes you feel feminine and confident. Perfect for a summer wedding or a formal dinner party, the Paxos dress can be paired with your favorite heels or sandals for a more casual look.

Shop Cousin the Label on HerStory

We are excited to offer these stunning dresses and swimsuits from Cousin The Label on our HerStory We believe that the brand's commitment to sustainability and female empowerment is aligned with our own mission, and we are proud to support them.