Hydrating Body Gloss by OUI the People
Hydrating Body Gloss by OUI the People
Hydrating Body Gloss by OUI the People
Hydrating Body Gloss by OUI the People
Hydrating Body Gloss by OUI the People
Hydrating Body Gloss by OUI the People
Hydrating Body Gloss by OUI the People
Hydrating Body Gloss by OUI the People

OUI the People

Hydrating Body Gloss by OUI the People

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Hydrating Body Gloss by OUI the People

Hydrates like a moisturizer, absorbs like a serum—this multi-talented body gloss delivers intense hydration, visible brightening, and collagen-enhancing goodness for glowy, soft, and healthy-looking skin.

founder

Karen Young

When I was young, my mother placed a ban on magazines in our home. Well, to be clear, she banned beauty magazines, we kept a monthly subscription to National Geographic. I’m inclined to think this was done intentionally to protect my impressionable mind—as a Caribbean immigrant she leaned towards books and the Bible as the cornerstones of my educational and emotional growth.
When launching OUI (the People) I looked through shaving ads from the ’50s onward to get a sense of the language they used. It all boiled down to one message. “You’re not loveable” if you don’t…
I almost wrote it off, it was the ‘50s after all, until I saw modern brands using similar language. Why are we still selling products to women under flawless, anti-aging, and perfecting? It reads, quite literally, as antiquated.
A recent search on a major beauty website returned 1,766 products with the term "anti-aging", 524 with "flawless", and 1,665 with "perfect". Every one of those products fell under the women’s beauty category.