designed with her in mind.
HerStory Impact Model
The HerStory vision is to create a female empowered workforce that will be a strong contributor to economic development in communities around the world."
HerStory is on a mission to empower women to uplift one another and transform their lives and communities through storytelling. HerStory partners with a network of 200+ brands and 300K artisans who design and manufacture one of a kind luxury goods. From Dallas, TX (our backyard!) to rural 3rd world communities, women are given dignified employment and living wages through our brand partners. The HerStory vision is to create a female empowered workforce that will be a strong contributor to economic development in communities around the world.
WE EMPOWER ARTISANS AND SMALL BUSINESSES ALL OVER THE WORLD
Empower the future generation of leaders through storytelling.
For example, In Uganda, the average person earns less than a $1.90 per day. As part of her employment with one of our manufacturing partners, women receive living wages that enable her and her family to live above the poverty line. Job creation and amplifying messaging isn’t enough. HerStory also provides a holistic approach to partnership and growth. Training brands in leadership, marketing, design, dropship, distribution, branding and financial literacy, HerStory wants small businesses to have the the skills to not only create wearable works of art, but also empower their entire business to have long-term self-reliance
THE HERSTORY MISSION
It all started over a FaceTime call...
during the unprecedented outbreak of COVID-19. Two preschoolers had just found out that their pre-k 4 class was cancelled for the indefinite future and they wanted to see each other. After losing interest over FaceTime, their moms Brittany Underwood (founder of Akola Jewelry) and Whitney Rowell (founder of Miracle Milkookies) took over. The conversation turned to the unsettling future of retail during this time. As female small business owners they brainstormed how they could work together to create a solution for small, female-founded businesses to make it through the crisis.Brittany immediately called her sister, Tinsley Merrill (Cofounder of PAIRR Experience) who had just pivoted her business from a live-event platform to a virtual platform to keep up with the abrupt change in consumer behavior. Tinsley understood the power of meaningful experiences and pitched that the best way to have consumers shop small was to connect them with small business owners on a deeper level, to experience their ‘story.’Bringing their diverse skillsets together, HerStory was born.