Born in southern Brazil, Francieli Hess has always been passionate about arts, literature and design. This passion led her to find in fashion a way to express creativity beyond words. It was while studying in Italy that she first fell in love with craftsmanship and impeccably tailored silhouettes. Many years later, a trip to India changed her life in a way no one could’ve ever imagined. Amidst the chaotic beauty of the Pink City, she felt home like nowhere else before. The streets crowded with rickshaws, fortune-tellers and artisans guided Francieli into a creative wonderland, where everything seemed to be possible. Then, one day, she woke up with the feeling that the right time had arrived. It was the moment to start building a lifelong dream: a brand that could translate her passion for fashion, art and natural products into clothes designed to survive the test of time. Back in Brazil, she could only think about India and didn’t rest before selling everything to move back to the country that so unexpectedly changed her life. And that’s how Hess was born. After working for several years as a fashion editor and business consultant in Brazil, Francieli Hess moved to India in 2019 and has been using her previous professional experience to build every single step of the brand keeping sustainability as its main pillar. Driven by passion for highly curated aesthetics and a slow fashion approach, Hess is a young self-funded brand integrating ethical practices from the yarn to the final product.
About the Brand
Hess is a conscious luxury brand reimagining ancient old Indian handicrafts with a Brazilian aesthetic approach. They create timeless - yet modern - silhouettes for the bright, bold and unapologetic women. With a strong focus on design and fit, Hess celebrates the power of femininity on collections created with sustainability at its core. Everything is responsibly sourced and co-created in collaboration with small family-run businesses or local organizations empowering craft communities in India.