While driving to a women's retreat in 2017, Molly Bray shared an idea with her sister, Jessica Kenfield, about starting a business together. Having experienced many important milestones together, they both had a strong desire to embark on this entrepreneurial journey. Molly and Jessica had always cherished their old country blocks, which had played a significant role in celebrating memorable moments and recognizing achievements within their families. Inspired by this tradition, they envisioned recreating these blocks with a classic design, user-friendly customization, and the ability to share this cherished tradition with other families. Thus, Alli+Jean was launched in 2020 with the introduction of Phraseology, a set of 16 letter blocks that could be combined to form over 350 sayings and expressions. Since then, they have expanded their product line to include Wordology, a six-block set in a wooden shadow box, as well as various add-ons such as custom blocks, themed art blocks, punctuation, blanks, and numbers.