Her Story

Gisa Marsicovetere Heinz was born and raised in the bustling capital city of Guatemala. When she moved to the United States and started her own family, she craved a way to stay connected to her roots. She wanted to bring the beauty of Guatemala to the doorsteps of moms everywhere, and give back to rural communities in need. Inspired by the rich traditions of Guatemala textiles and her own two children, Gisa co-founded Folklore Las Niñas.

Folklore Las Niñas is the original artisan girlswear celebrating Guatemalan textile craftsmanship. We create timeless, hand-women clothes and accessories for babies, girls and moms.


Handmade - Every garment is woven and hand-sewn by Guatemalan artisans, each drawing from generations of tradition and passed-down wisdom.

Honest - You can don your Folklore goods freely, knowing that every maker from the footloom to the final stitches is honored for their craft with safe work environments and fair trade wages.

Sustainable - With waste-conscious small batch collections, low carbon production, and a devotion to water equity, we’re committed to raising the bar in the fashion industry. Folklore is more than a clothing company. We’re a family of makers who believe in Guatemala’s past and future.