Clara Lago Rashidian, the visionary founder and dedicated CEO of pītusa, has embarked on an extraordinary journey of brand cultivation since its inception in 2010.. A true cosmopolitan spirit, Clara's roots span London, where she spent her formative years, and she is blessed with a rich heritage of Spanish and English descent. Currently, she resides in the vibrant city of Miami, alongside her beloved family, in the very heart of where pītusa's headquarters thrives.