Alyssa launched AB.LINO in the height of the pandemic. The uncertainty of that time pushed her to leave her full time position to start her dream business. Inspired by her Mexican roots, upbringing in West Texas and admiration for effortless chic, Alyssa set out to design a hat that blends the perfect balance between contemporary and bohemian, at an affordable price point. Alyssa loves to listen, encourage and laugh with every customer she meets at pop-ups and in the shop. When Alyssa is not working towards building her brand, you’ll find her serving aces against her husband on the tennis court, searching for new trails to run, or sharing popcorn on the couch with her dog Cocoa.